Awareness Videos
Lack of Awareness Can…
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Brand Story Videos
What is it?
A brand story video tells the history, mission, and unique values of your business, showcasing what makes it different from competitors.
How does it help me as a business owner?
Brand story videos help foster loyalty and resonates with people who share your values, which is invaluable for brand differentiation.
Next steps if you’re ready to hire
Let’s schedule a meeting to discuss your brand’s core values and the story you want to share.
I’ll work with you to craft a storyline and plan visuals that reflect your vision, ensuring it appeals to your target audience.
Explainer Videos
What is it?
Explainer videos clarify complex products, services, or concepts in a simple, visually engaging way, often using animation to make information digestible.
How does it help me as a business owner?
By making your product or service easy to understand, explainer videos help educate your audience, break down potential barriers to purchase, and demonstrate your product’s value.
What are the next steps if I’m interested?
We’ll work together to pinpoint your core message and key features.
I’ll suggest visual styles that best convey your message, and we’ll proceed with scripting and storyboarding to create a compelling, clear video.
Product or Service Overviews
What is it?
Product or service overview videos highlight the main features and benefits of what you offer, providing potential customers with a clear understanding of your product or service without overwhelming them with technical details.
How does it help me as a business owner?
These videos engage customers by providing a quick, digestible look at your offerings, which helps them immediately understand the value you provide.
This approach can increase interest and drive conversions by making your product or service approachable and appealing.
What are the next steps if I’m ready to hire you for this video?
If you’re ready, we’ll begin by reviewing the standout benefits of your product or service and identifying the key selling points.
Together, we’ll develop a visual style and script that communicate the essentials, making it easy for your audience to see why they need what you offer.
Customer Testimonial Videos
What is it?
Customer testimonial videos feature real customers sharing their positive experiences with your brand. These videos emphasize authenticity and provide social proof, building trust with your audience.
How does it help me as a business owner?
Hearing about successful outcomes from real people helps new customers feel confident that they’re making a reliable choice.
What are the next steps if I’m ready to hire you for this video?
We’ll reach out to some of your most satisfied customers and craft interview questions that highlight their experiences.
I’ll handle the filming and editing to create a powerful, authentic testimonial that resonates with prospective clients.
Educational or "How-To" Videos
What is it?
Educational or how-to videos guide viewers through a specific process or topic, providing actionable knowledge that’s helpful and relevant to their needs. These videos are designed to teach, share tips, or answer common questions in an engaging format.
How does it help me as a business owner?
By offering valuable information, educational videos position your brand as an expert and build trust with your audience.
They showcase your brand’s knowledge without requiring a commitment from the viewer, which can foster loyalty and encourage them to return for more.
What are the next steps if I’m ready to hire you for this video?
We’ll brainstorm topics that would most benefit your audience and establish your brand as a trusted resource.
I’ll help structure the content, ensuring it’s both engaging and informative, so viewers leave with insights they’ll associate with your brand.
Event Coverage
What is it?
Event coverage videos capture the highlights of your company’s events, such as product launches, conferences, or industry meet-ups, providing a behind-the-scenes look at your brand’s active role in its field.
How does it help me as a business owner?
Event videos build excitement and credibility, allowing audiences who couldn’t attend to experience the event.
They enhance your brand’s presence and show your active involvement, which can strengthen your brand image.
What are the next steps if I’m ready to hire you for this video?
If you’re interested, we’ll begin by discussing the key moments and messages you want to capture.
I’ll create a filming plan to showcase your event’s energy and professionalism, delivering a final video that keeps your audience engaged even after the event is over.
Thought Leadership or "Expert Advice" Videos
What is it?
Thought leadership videos share insights, predictions, or advice on topics relevant to your industry, positioning you and your brand as authoritative voices in the field.
How does it help me as a business owner?
These videos attract professionals and potential clients who respect expertise, helping you build a reputation as a knowledgeable, trustworthy source.
This type of content strengthens your authority and can help you cultivate a dedicated following.
What are the next steps if I’m ready to hire you for this video?
If you’re ready to showcase your insights, we’ll discuss topics that demonstrate your expertise and engage your target audience.
I’ll structure your thoughts into a compelling narrative, ensuring a polished final product that reflects your brand’s authority.
Behind-the-Scenes (BTS) Videos
What is it?
Behind-the-scenes videos give viewers a look at your daily operations or the people and processes behind your brand, creating a relatable and transparent image for your audience.
How does it help me as a business owner?
BTS videos humanize your brand, helping customers connect with you on a more personal level.
They show your brand’s personality and transparency, which can foster a loyal customer base that feels invested in your journey.
What are the next steps if I’m ready to hire you for this video?
Once you’re ready, we’ll identify aspects of your process or culture to feature, making sure they’re both genuine and engaging.
I’ll capture these moments and edit them into a cohesive video that brings your audience closer to your brand.
Public Service Announcements (PSAs)
What is it?
PSAs create awareness about social or environmental issues aligned with your brand’s values, showing your commitment to causes that go beyond business.
How does it help me as a business owner?
PSAs reflect your brand’s social responsibility, which can improve public perception and appeal to customers who prioritize ethical practices.
They demonstrate that your brand cares about positive change, which can attract a loyal, value-driven audience.
What are the next steps if I’m ready to hire you for this video?
If you’re ready to advocate for a cause, we’ll identify issues that resonate with both your brand and audience.
I’ll help you craft a message that’s both impactful and sincere, producing a PSA that aligns with your values and strengthens your brand’s public image.